Strategy

Our strategy is to provide solutions to help our customers treat every patient, and to support them at every stage of their professional development.

As with any healthcare problem, missing teeth do not have a single cause. We can lose a tooth, or several teeth, for many reasons. At the individual level, these are difficult and distressing experiences. Yet, each can be remedied with a solution from Nobel Biocare. Our customers restore not only teeth, but also quality of life.

Our strategy is to meet the needs of patients and dental professionals by offering the best solutions for implant-based tooth restoration. Implant systems are at the core of this strategy. CAD/CAM prosthetics, digital solutions and guided surgery – all the other components needed for dental restorations – extend our business. We offer basic components, like most competitors, and highly advanced, integrated and complete
treatment solutions. By pursuing a philosophy of continuous innovation, we stay at the forefront of the market, constantly striving to offer better solutions and driving dentistry into the future.

We rely on three strategic imperatives to drive our strategy – customer care, innovation and operational excellence.

Customer care

We strive to offer our customers an outstanding experience and clear value in all our interactions. In addition to offering industry-leading products and solutions, we support our customers in generating patient understanding, patient flow and treatment acceptance, as well as in growing their practices. We also provide and shape dental knowledge and dental professional education – to support them in their professional development.
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Innovation

Our research and development efforts always have our customers and their patients in mind. As such, we follow three design principles for our products and solutions: They must be patient-focused, clinically relevant and evidence-based. By this we mean that our products must meet the needs of patients, must provide excellent solutions for their indications, and must be rigorously tested and qualified. We currently have over 50 projects to deliver against patient and customer needs.
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Operational excellence

To provide our customers with outstanding customer service and experience, we continually improve our organizational effectiveness and efficiency. We strive to run the best operations in the industry, from order to delivery. We want our work and sales force to add value to our customers, in all interactions. And we want to drive innovation through our skills and resources. These aims are underpinned by our sustainable, ethical and responsible approach to everything we do.
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